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What exactly is a Glassdoor review? It is a site that allows employees to post reviews about their companies.
This website is incredibly popular, but its use for employers varies.
Many employers choose to use this website to keep track of employee opinions.
This article discusses three of the most important aspects of Glassdoor: Credibility, User-friendliness, and the impact on an employer’s brand.
To get started, fill out the Glassdoor form to post a review.
Negative employee reviews
How should you respond to a negative glassdoor employee review? There is a right way and a wrong way.
The wrong way involves name-calling, attempting to expose the anonymous reviewer, self-promotion, and claiming issues don’t exist without proof.
Doing so makes your company look unprofessional and could send future prospective hires running.
Fortunately, there is an appropriate way to respond. Here are some tips:
Always respond with a sincere, honest response.
A canned response will be immediately spotted and will likely backfire.
A sincere, detailed response will show that the company cares about employee feedback.
The company should acknowledge the real points of the review and be willing to make the necessary changes.
Remember that negative reviews are not always positive; they often reveal hidden issues and pain points.
So, it’s crucial to respond to them honestly and thoughtfully.
Responding to negative reviews can be difficult.
You can respond to them directly by changing the intro and outros of the review.
If possible, you can try to resolve the problem with the reviewer, if possible.
However, do not dwell on the negativity.
Discuss the review with your team, and try to remind them of your support.
You might even salvage a working relationship.
If the reviewer is a former employee, you might want to respond to them differently.
While responding to negative Glassdoor employee reviews can be difficult, respond with honesty and respect.
If you’re not sincere, you risk losing the trust of your employees.
Avoid responding in an overly emotional way, as this can further damage your company’s reputation.
A response from an employer that shows genuine care about their employees’ experiences is more likely to be genuine and productive.
Even if you don’t like a particular review, you may find that it’s helpful to consider a fair chance hiring policy, which promotes a more inclusive work environment.
User-friendliness (Glassdoor Review)
If you are seeking a new job, you may have heard of Glassdoor.
This website allows users to compare companies, post their resumes, and even calculate salaries.
However, users of Glassdoor have mixed feelings about the website.
This article will look at the best features of Glassdoor, as well as the disadvantages that may come from using it.
Also, it’s important to understand that Glassdoor is not intended to be a replacement for your resume.
Credibility
The Journal analyzed Glassdoor’s reviews for large companies in December 2018.
The site’s reviews are based on 4.3 million reviews, which include information from at least 8,500 companies with a U.S. presence and at least 100 reviews per company.
The number of five-star reviews increased from 19% in December 2013 to 28% in December 2018.
In contrast, the percentage of one-star reviews remained roughly the same.
The findings were largely consistent among companies of all sizes.
The Journal found that SAP proactively sought Glassdoor reviews to improve its employee satisfaction.
The email specifically mentioned an annual award, asking employees to “help us make SAP one of the best employers in the U.S.”
Hundreds of employees posted Glassdoor reviews on Aug. 22, and 89% of them were five-star.
SAP ended up ranking 27th on Glassdoor’s U.S. list.
Although the company’s response did not directly address the Journal’s investigation, it is still worth noting that Glassdoor users have long been discussing the credibility of Glassdoor reviews.
Many users of Glassdoor have made comments critical of the culture of their company.
Some have been unable to find a new job or were fired after just one review.
These reviews may be false, but they are still valuable.
Glassdoor users are unable to hide their emotions and are therefore subjected to the same scrutiny as any other consumer.
As a result, there is little incentive to keep the website clean.
The site generates revenue from each posting, which is why HR departments pay Glassdoor to publish anonymous salary surveys and ratings.
In addition to reviewing companies’ policies, Glassdoor also has guidelines for its users.
While Glassdoor tries to ensure that its reviews are authentic, it does not tolerate harassment or other abuse of reviewers.
Glassdoor will remove reviews that violate these rules.
To avoid this, Glassdoor users should not post more than one review per employer.
The website also allows its users to post one review per employer per year.
In addition, Glassdoor’s Content Moderation Team removes reviews that violate these policies.
Impact on employer brand (Glassdoor Review)
A Glassdoor review of your company is one of the most important factors to consider if you want to improve your employer’s brand.
These reviews can be published anonymously and reflect the experiences of current and former employees.
By looking at employee feedback, you can identify trends and make adjustments to improve your employee experience.
This will not only improve the overall employer brand but also increase retention.
Read on to learn how to handle a Glassdoor review of your company.
Glassdoor reviews are skewed negatively.
It’s no secret that people tend to write negative reviews, especially if they feel wronged by their previous employer.
Sometimes, these reviews are written by people who left the company or weren’t hired for a particular position.
Still, these reviews are incredibly important for employers, as they give customers and job seekers an insight into the company’s culture.
In fact, it’s been estimated that 48 percent of job seekers use Glassdoor during their search for a new job.
The website receives 38 million unique visitors per month.
Glassdoor reviews are critical to building a positive employer brand.
In fact, nearly 9 out of 10 candidates would apply for a position with a positive employer brand.
Negative employee reviews also affect the recruiting process.
If you don’t respond to reviews quickly and honestly, your prospective employees will have a negative perception of your company.
In fact, 62% of Glassdoor users agree that responding to a negative review improves their perception of your company.
If you want to improve your brand, make sure you invest in your people.
A company with a high Glassdoor rating is more likely to attract more applicants.
After all, happy employees are more productive.
And happy employees are the foundation for a company’s stability and growth.
By investing in your people, you can improve your employer’s brand and boost employee satisfaction, both of which can benefit your brand reputation.
However, the impact of Glassdoor reviews on employer brands is not as clear-cut as you might think.
Response to negative reviews
Responding to a negative review can be challenging, but it’s important to remain professional.
Try to change the intro or the outro for the review, if necessary.
Make sure to address any specific problems cited in the review.
Responding to negative reviews reveals that your company cares about its employees and takes the comments seriously.
By showing that you care about what employees think, you will impress future candidates and win them over.
A canned response to a negative review makes it look as if your company has something to hide.
People appreciate honesty and genuine responses.
Think about your target audience before writing a response.
Check spelling and grammar before posting.
Responding to a review on Glassdoor is an opportunity to show employees that you’re interested in their opinions.
Be genuine. Responding to negative reviews reflects the company’s culture and its values.
The best response to a negative review on Glassdoor involves mentioning the positive aspects of your company.
You can mention your satisfied customers and other accolades that you have received.
If there’s a positive aspect, invite the reviewer to contact you for a follow-up.
If the reviewer is genuinely unhappy with your company, you should try to improve its work environment.
By following up on these negative reviews, you’ll win back your former employees’ trust and make them feel happy about working with you.
It’s important to keep your business brand objective and professional when responding to negative Glassdoor reviews.
It’s hard to remain objective when you’re building a business.
Nevertheless, responding to criticisms in an appropriate way is essential for a business to avoid a PR nightmare.
While you may be tempted to take any negative review personally, it’s best to stay away from this type of behavior.
Your company’s reputation is at stake.
CONCLUSION (Glassdoor Review)
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